Tag: mobile apps

Sparking Digital Communities: Broadcast Television’s Answer to Netflix

In the late 1990s and early 2000s network television dominated household entertainment. In 1998, nearly 30% of the population in the United States tuned into the NBC series finale of “Seinfeld”. Six years later, NBC’s series finale of the popular sitcom “Friends” drew 65.9 million […]

Engaging and Keeping Your Most Valuable Mobile Customers

Retention According to WhaTech, some 80-90% of apps downloaded from app stores are only opened once before being uninstalled. This has been the norm for years. That’s quite the endorsement for a proper preload with the business requirement that the user cannot remove the app. […]