Tag: advertising

Sparking Digital Communities: Broadcast Television’s Answer to Netflix

In the late 1990s and early 2000s network television dominated household entertainment. In 1998, nearly 30% of the population in the United States tuned into the NBC series finale of “Seinfeld”. Six years later, NBC’s series finale of the popular sitcom “Friends” drew 65.9 million […]

Securing The Future Of ROI With Simulation Decision Support

EDITOR’S NOTE: This article is about how to approach and think about Decision Simulation. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation Platform, specifically to make it easy to collect and manage core and alternative data for more meaningful data discovery. […]

Shocking? Predictive Analytics Might Be Right For Your Future

EDITOR’S NOTE: This article is about how to approach and think about Predictive Analytics. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation Platform, specifically to make it easy to collect and manage core and alternative data for more meaningful data discovery. […]

Madison Avenue Manslaughter : An Interview With Author Michael Farmer

The rise-and-conquer story of the advertising industry after the end of World War II has become woven into the fabric of modern American folklore: ads and commercials from the Golden Age of advertising (1945-1975) are forever etched in Baby Boomers’ memories, while the industry’s Mad […]